Rishad Tobaccowala was featured in the Yahoo! Advertising 'Creative Thinkers' series recently and took the time to explain his thoughts on the new world, paying particular attention to 'the People's Network' and his thinking around Paid Owned Earned:
More details on the idea of Paid Owned Earned and how the People's Network now functions can be found on Rishad's blog in a post entitled 'Five Things Marketers should keep in mind.'
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