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Monday, 4 July 2011

Owned Media hosting Earned Media - Premier Inn to show TripAdvisor reviews on website

Premier Inn to show TripAdvisor reviews on website


Jacob Bernard-Banton, marketingmagazine.co.uk, 04 July 2011, 10:30AM

Premier Inn is to display reviews from travel website TripAdvisor on the hotel chain’s main website.

Premier Inn: links up with TripAdvisor
Premier Inn: links up with TripAdvisor

Content from TripAdvisor, which has 40 million monthly visitors, will appear on premierinn.com, allowing members of the public to read reviews and ratings of its 600-plus hotels.

Premier Inn will also display the information gathered by its own guest-satisfaction survey on the site.
Gerard Tempest, Premier Inn marketing director, said it was important for visitors to the hotel chain’s website to read "impartial and transparent reviews".

He said: "Our guests' opinions are an invaluable source of information for us and we constantly use guest feedback to shape and improve the standards of service available at Premier Inn."


- A nice example of Earned Media being used to complement an Owned Media property - Premier Inn linking with TripAdvisor in the UK

[disclaimer - Premier Inn are a ZenithOptimedia UK client]

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