Premier Inn to show TripAdvisor reviews on website
Jacob Bernard-Banton, marketingmagazine.co.uk, 04 July 2011, 10:30AM
Premier Inn is to display reviews from travel website TripAdvisor on the hotel chain’s main website.
Premier Inn: links up with TripAdvisor
Content from TripAdvisor, which has 40 million monthly visitors, will appear on premierinn.com, allowing members of the public to read reviews and ratings of its 600-plus hotels.
Premier Inn will also display the information gathered by its own guest-satisfaction survey on the site.
Gerard Tempest, Premier Inn marketing director, said it was important for visitors to the hotel chain’s website to read "impartial and transparent reviews".
He said: "Our guests' opinions are an invaluable source of information for us and we constantly use guest feedback to shape and improve the standards of service available at Premier Inn."
- A nice example of Earned Media being used to complement an Owned Media property - Premier Inn linking with TripAdvisor in the UK
[disclaimer - Premier Inn are a ZenithOptimedia UK client]