Thursday, 18 August 2011

Social Media Brandosphere - Paid Promoted Owned Shared Earned

Brian Solis and Jess 3 have published a 'social media brandosphere' graphic that highlights five areas now - Paid Promoted Owned Shared and Earned.  The text alongside the graphic highlights that 'any combination of the five media strategies' can be used:

This looks pretty and highlights a wide range of the different options available when executing campaigns, however I personally still prefer using the three general categories of Paid Owned Earned:

- Paid (which can include everything from Broadcast to Paid Search to Paid Seeding to Promoted videos)

- Owned (assets from websites to social network pages to real world items like stores and delivery trucks)

- Earned (conversational marketing from sharing videos to Liking to advocating product virtues.)

Paid Owned Earned
The media trinity of Paid Owned Earned

Like Paid Owned Earned on Facebook at
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.


  1. Instagram is fairly new within the social media marketing scene. check this link right here now On the other hand, it's relished exponential advancement because it was developed in late 2010. Unlike most other social networks though, Instagram concentrates on picture sharing, with numerous functions that allow people to apply filters to images just before sharing them on other social networking sites.

  2. We are the creators and accelerators of your brand value, business network and business revenue. Social Media allows your marketing campaigns a special opportunity to come alive with your target audience, reaching them in a special way delivering personality and visibility parallel to your other activity. visit this site

  3. Thank you for helping people get the information they need. Great stuff as usual. Keep up the great work!!! Best Social Media Agency

  4. Please give some advice on how to achieve this kind of posts.
    Mobile Application Development

  5. Digital marketing tops the priority list for an entrepreneur, whether new or old for people are today aware of the fact that it is only through online digital marketing that exposure is guaranteed amidst the crowd that has made competition a toiling rat race. Internet Marketing

  6. Thanks for the nice blog. It was very useful for me. I'm happy I found this blog. Thank you for sharing with us,I too always learn something new from your post.
    real facebook likes reviews

  7. The clients are provided exceptionally competitive white label SEO packages that make them one of the key competitors in the webpage ranking. visit here

  8. Since a developing number of shoppers are shopping on the web, search engine marketing has turned into one of the most vital approaches to expand an organization's span. Search marketing

  9. This provides us with the first tip on the steps to take to equate and choose the best internet hosting websites from the many that we have in the market. Selecting a Reliable Web Hosting Provider


  10. If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

  11. was founded in 2013 by Junaid Ali It was in college where he discovered a new and better version of the contemporary brand design agency. One where a global network of independent experts share values and a passion to co-create a world where people connect deeper with the things they love. The discovery was not just a broader vision for brand design, communication.