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Wednesday, 26 October 2011

Harper Collins augmented reality in store to promote 'This Dark Endeavour'

To promote Kenneth Oppel's new book 'This Dark Endeavour' in book stores across Canada, HarperCollins created an augmented reality app and augmented reality point of sale installations. Shoppers were encouraged to scan the book or the installation to reveal secret digital content which created an interesting interactive experience based on the story.




Another nice example of fusing (mobile) digital content with real world activities to bring the product to life...

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