Pages

Sunday, 23 October 2011

Optimising real world Owned Media - Rastamouse DVD packaging links to web, Facebook and Twitter

Owned Media doesn't have to be 'media', it can be any brand owned asset including stores and packaging.  Many mass market products though (the majority?) are yet to harness the product itself to push consumers into a content universe through promotion of consistent URLs or social addresses.

This type of real world optimisation is gradually starting to become more evident (witness Skittles promoting their Facebook page on promotional packets) and Rastamouse, a UK children's TV character, is now using the box of his new DVD to push to custom mobile web content via a QR code:

Rastmouse DVD box with QR code
Rastamouse QR code close up (it works, try it!)
 The Rastamouse DVD QR code resolves to this address:

Rastamouse QR code pushes to this address

and then displays a Rastamouse mobile web page which hosts a series of further links - to social, commerce and custom content:
Rastamouse QR code mobile landing page (with Facebook, Twitter. Amazon links and more)

As more and more brands realise the power of linking everything together and using Owned properties to drive deeper engagement, then the idea of leveraging real world assets should become more of a feature of marketing plans.  Everything links together - it's not just about getting the TV campaign to work with Facebook and Google, it's about getting every potential element to align for maximum effect!


Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.

3 comments:

  1. Online reputation management sydney (SEO) not only promotes your website, it also increases its visibility. Search engine optimisation is important if you want your web presence to be solid. In case you have missed the opportunity to optimise your website, it’s about time you should. Once your website is optimised, you will enjoy the manifold benefits of SEO.

    ReplyDelete
  2. Thank you again for all the knowledge u distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards,
    Remove Complaints

    ReplyDelete
  3. With 1.3 billion people not represented, can any Olympic Games truly promote its mission of "building a peaceful and better world with mutual understanding"? That is why the IOC made its decision and it is undoubtedly a correct one.
    guarantor loans

    ReplyDelete