To promote the new Audi magazine app that has launched in Brazil, Audi ran an innovative ad in iPad magazines. The Audi iAd encourages user interaction by featuring a 'Slide to Unlock' button, but rather than simply dragging to the right, users have to drag the button round an Audi racetrack. The paid media ad therefore doubles up as an Audi piece of content that drives through to the App store.
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Audi Magazine Slide Track (Eng) from AlmapBBDO Internet on Vimeo.
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