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Monday, 12 December 2011

Justin Bieber and Mariah Carey - 'All I Want for Christmas' with added Shazam

Mariah Carey's classic Christmas single 'All I Want For Christmas' has been remade for 2011, with Mariah Carey and Justin Bieber performing inside Macy's:





The All I Want For Christmas video also has a Shazam call to action included - 'Shazam for more': 

Mariah Carey and Justin Bieber 'All I Want For Christmas' - 'Shazam for more'
This allows viewers to use mobile app Shazam when watching the video.  Shazam listens to the music ('Tags' it) and then opens up related content on users' phones:

Justin Bieber and Mariah Carey - All I Want For Christmas - Shazam info
The All I Want For Christmas video therefore acts both as a standalone piece of content and a gateway to further information when it is linked to mobile app Shazam. 

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1 comment:

  1. Thanks for sharing this great article, I really enjoyed the insign you bring to the topic, awesome stuff!


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