Mariah Carey's classic Christmas single 'All I Want For Christmas' has been remade for 2011, with Mariah Carey and Justin Bieber performing inside Macy's:
The All I Want For Christmas video also has a Shazam call to action included - 'Shazam for more':
This allows viewers to use mobile app Shazam when watching the video. Shazam listens to the music ('Tags' it) and then opens up related content on users' phones:
The All I Want For Christmas video therefore acts both as a standalone piece of content and a gateway to further information when it is linked to mobile app Shazam.
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The All I Want For Christmas video also has a Shazam call to action included - 'Shazam for more':
Mariah Carey and Justin Bieber 'All I Want For Christmas' - 'Shazam for more' |
Justin Bieber and Mariah Carey - All I Want For Christmas - Shazam info |
Related posts
Elf Yourself 2012
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
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