Nike's latest outdoor campaign features huge pictures of various Nike athletes, but also include their Twitter handles (individual addresses) and a hashtag #makeitcount.
The New York Knicks' Amar'e Stoudemire (aka Renaissance Man) features in this Nike Twitter poster, with the only words on the poster being the '@amareisreal' Twitter address and the Twitter hashtag #makeitcount.
In late 2011 the Mexican soccer team Jaguares de Chiapas featured Twitter addresses instead of player names on player's shirts:
but the Nike Twitter posters are (arguably) the most prominent promotion of individual Twitter handles (Paid drives Owned) and a Twitter hashtag (Paid drives Earned) to date.
Related posts:
Twitter hashtag promoted on Sharp TV football sponsorship idents
#Horriblebosses Twitter hashtag on TV ad
CKOne Shock use Twitter hashtag on TV ad
#myextrahour hashtag used by Europcar on outdoor executions
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
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The New York Knicks' Amar'e Stoudemire (aka Renaissance Man) features in this Nike Twitter poster, with the only words on the poster being the '@amareisreal' Twitter address and the Twitter hashtag #makeitcount.
Nike #makeitcount Amar'e Stoudemire |
Nike Twitter Poster Amar'e Stoudemire |
Mexican soccer players have Twitter handles on the back of their shirts |
but the Nike Twitter posters are (arguably) the most prominent promotion of individual Twitter handles (Paid drives Owned) and a Twitter hashtag (Paid drives Earned) to date.
Related posts:
Twitter hashtag promoted on Sharp TV football sponsorship idents
#Horriblebosses Twitter hashtag on TV ad
CKOne Shock use Twitter hashtag on TV ad
#myextrahour hashtag used by Europcar on outdoor executions
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
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