The new compilation CD, NOW 80, is being promoted by bus stop posters across London. The NOW 80 ad is a standard six sheet outdoor creative, but features some interesting things at its base:
The NOW 80 poster not only features a 'Find us on Facebook' tag, but also features a Blippar call to action. Under a headline of '3D Special' the poster encourages viewers to 'download free blippar app and blipp this advert' - yet another example of using mobile to create a deeper experience around traditional paid for formats.
This is the first poster I have seen to feature Blipper - if there are any more out there I would appreciate a tip in the comments of this post!
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| NOW 80 poster featuring Facebook and Blippar call to action |
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| NOW 80 poster featuring Blippar tag |
This is the first poster I have seen to feature Blipper - if there are any more out there I would appreciate a tip in the comments of this post!
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
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