Mini All The Wrong Places is a campaign that sees the new Mini Coupe driven in various exotic locations - 'All The Wrong Places.' As part of the campaign, Mini are working with Vice to offer the chance to become the 'co-Pilot' on one of these Mini adventures.
The entry mechanism is hosted on the Mini Facebook Page where users have to Like the page the chance to win a place in the passenger seat and the latest Mini journey is offering the chance to win.
Owned video content in association with a 'traditional' publisher (Vice) amplified through Facebook and used to generate Facebook interactions and subsequent sharing / conversation.
Hat tip: Inspiration Room
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The entry mechanism is hosted on the Mini Facebook Page where users have to Like the page the chance to win a place in the passenger seat and the latest Mini journey is offering the chance to win.
Mini All The Wrong Places Facebook promotion - Like the Mini Facebook Page to enter |
Mini All The Wrong Places - next adventure Sweden |
Mini All The Wrong Places - win the Co-Pilot seat on Mission 4, Sweden |
Owned video content in association with a 'traditional' publisher (Vice) amplified through Facebook and used to generate Facebook interactions and subsequent sharing / conversation.
Hat tip: Inspiration Room
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Join Paid Owned Earned on Google+
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
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