Pages

Tuesday, 2 August 2011

Natwest Bank iPad app pushed by TV advertising

As part of their commitment to 'Helpful Banking', Natwest bank in the UK have launched an iPad app for customers.

Rather than an app based around a promotion or content initiative, the Natwest iPad app is based on utility and the idea of making customers lives easier.  From a communications standpoint this is a break from the sector norm.  It's interesting  to see Natwest using Paid Media / mainstream TV advertising to generate Owned Media app downloads, rather than TV being used to promote sales through deals or offers - a focus on existing customers, rather than relentless pursuit of new ones.

Natwest TV ad driving downloads of the Natwest iPad app
Another example of how Owned Media can be driven by Paid Media and how everything links together.

Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.

11 comments:

  1. Try to envision a teacher with the ability to customize the experience of the individual "user" with minimal effort. Imagine the curriculum being automatically targeted to the user through an intuitive educational platform that knows every strength and each unique weakness. For the quality writing USessay is best one and really awesome custom essay writing service providers.

    ReplyDelete
  2. They will look to see if there are any loans on the books that do not meet the guidelines for lending such as writing uncollateralized loans is usually considered an offense.guarantor loans

    ReplyDelete
  3. On the off chance that you can figure out how to express a thought with duty and commitment that has a feeling appended to it, you will stand out enough to be noticed. Broadcast Fax

    ReplyDelete
  4. To buy term paper online is a rather challenging activity because it is associated with a series of difficulties and suspicions, especially in relation with the possible fraud services at some pseudo-companies you can buy original term paper from. Nowadays, the availability of websites giving opportunity to buy custom term paper is huge, which poses the expected question concerning the reliability of these websites, respectively the quality of the papers. https://rocketpaper.net/buy-college-term-paper

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. Our custom writing services include editing, proofreading and free revisions to meet your expectations. Such services are helpful in improving the quality of content and even help you get the grade you need to pass. Not only are services available to help improve the quality of your work, they help make your paper authentic since they are written from scratch. Our writers use data you provide and deliver 100 percent original material. Professional writers also use reputable sources to conduct research for their writing.
    https://speedypaper.com/homework-help

    ReplyDelete
  7. Kibin is a multifunctional writing platform for students, bloggers and others who may want to get some sample for brainstorming or simply proofread their essay. Also, the site has some thesis builder that helps to come up with it. Although it is made in the way of step by step application, it cannot be used as a real guide for something bigger than 2-3 pages. Kibin is the absolutely legit site as it does not provide any writing services except editing. The prices for editing are too high, but the sample data-base is extremely useful. Besides, a lot of people say that there is only grammar/spelling check available and no other suggestions are possible. The support agents work only via email and provide answers very slow.

    ReplyDelete
  8. I discovered this is an instructive and fascinating post so i suspect as much it is extremely valuable and proficient. I might want to thank you for the endeavors you have made in composing this article. AppValley iOS 10

    ReplyDelete
  9. You have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you. Emus4U iOS 11

    ReplyDelete
  10. In the event that more individuals that compose articles truly fretted about composing awesome substance like you, more perusers would be occupied with their compositions. Much thanks to you for thinking about your substance. NessTool Android

    ReplyDelete
  11. it was a brilliant opportunity to visit this sort of site and I am cheerful to know. much thanks to you such a great amount for allowing us to have this open door.. Panda Helper

    ReplyDelete