Horrible Bosses is being promoted on TV in the UK. At the end of the TV ad there is a prompt to go to the Facebook Page and a prompt to join the Horrible Bosses conversation on Twitter:
TV ad viewers are promoted to go to Twitter and 'tweet your real-life boss nightmares' and are also given the details of the Twitter handle @horribleboss and the Twitter hashtag #horriblebosses.
Another example of Paid Media driving Earned Media, though with so much information to digest perhaps this tag should have stayed on screen longer?
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| Horrible Bosses TV ad with Twitter call to action |
Another example of Paid Media driving Earned Media, though with so much information to digest perhaps this tag should have stayed on screen longer?
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left
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