Friday 11 November 2011

Mini All The Wrong Places - win a trip to Sweden through Mini Facebook Page

Mini All The Wrong Places is a campaign that sees the new Mini Coupe driven in various exotic locations - 'All The Wrong Places.'  As part of the campaign, Mini are working with Vice to offer the chance to become the 'co-Pilot' on one of these Mini adventures.

The entry mechanism is hosted on the Mini Facebook Page where users have to Like the page the chance to win a place in the passenger seat and the latest Mini journey is offering the chance to win.

Mini All The Wrong Places Facebook promotion - Like the Mini Facebook Page to enter
Mini All The Wrong Places - next adventure Sweden
Mini All The Wrong Places - win the Co-Pilot seat on Mission 4, Sweden

Owned video content in association with a 'traditional' publisher (Vice) amplified through Facebook and used to generate Facebook interactions and subsequent sharing / conversation.

Hat tip: Inspiration Room

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