Thursday 10 November 2011

Paid Owned Earned - infographic from Yahoo!

Yahoo! have now published an infographic to go with the Paid Owned Earned 'Love Story.'

Working with the labels 'Inform', 'Entice', 'Activate', 'Reciprocate', 'Advocate' and 'Sustain Engagement', the Paid Owned Earned infographic notes that 'POE each play a distinct role in storytelling - utilise this model to develop sustained engagement with your consumers.'

Paid Owned Earned infographic from Yahoo!

Nice graphic and I think it works well in the context of campaign based activity, whilst the narrative works nicely in conjunction with the framework I have been using to describe how Paid Owned Earned work together.

SOURCE: Yahoo! advertising blog

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