Tagging the end of a TV ad with a Facebook address is now commonplace. As a result Facebook / Twitter addresses need to be more prominent on TV copy and ideally coupled with a call to action / reason to participate (if driving fan base is an objective of the campaign.)
The current KIA TV campaign has taken Facebook integration to a new level now. Facebook Like imagery is incoporated into the narrative and displayed throughout the spot before the voiceover at the end clearly instructs viewers to join in on Facebook:
The KIA TV ad has been localised for multiple markets, the UK version is here:
(There is also a host of 'I Like' related activity across the different KIA Facebook Pages.)
The question now is whether this KIA Facebook ad is going to start a trend - will more advertisers aim for this sort of level of Facebook integration with their TV spots as we move into 2012?
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The current KIA TV campaign has taken Facebook integration to a new level now. Facebook Like imagery is incoporated into the narrative and displayed throughout the spot before the voiceover at the end clearly instructs viewers to join in on Facebook:
KIA TV ad - 'I Like It' |
KIA 'I Like Unique' |
KIA 'I Like Fun' |
KIA 'inspired by what you like' |
(There is also a host of 'I Like' related activity across the different KIA Facebook Pages.)
The question now is whether this KIA Facebook ad is going to start a trend - will more advertisers aim for this sort of level of Facebook integration with their TV spots as we move into 2012?
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
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