Pages

Tuesday, 21 June 2011

#myextrahour - Europcar link outdoor to Twitter and use hashtag on creative

A new campaign from Europcar to promote hire car delivery services has been built out around the concept of my extra hour.

The campaign is running on UK posters with the poster creative promoting the hashtag #myextrahour, asking Twitter users to tweet about what they would do with the time they save as a result of having their hire car delivered:

Europcar - myextrahour Twitter poster
In certain locations digital billboards then show a stream of Europcar car #myextrahour tweets.  JC Decaux's D6 network has been used and the new digital site 'i' on London's Cromwell Road will also feature the campaign:



Europcar's #myextrahour campaign on the Cromwell Road 'i' site

This is a nice example of Twitter in the real world and how Paid promotion can drive Earned conversation, with selected digital poster sites then being turned into Owned Spaces - again everything joins together and integration is the key to delivering innovative executions. 

Posted by Nick B at 09:23
Labels: , , , ,

32 comments:

  1. Unknown29 June 2012 at 21:59

    That is one great marketing campaign for car delivery services! Amazing since everybody is on twitter now. That can go trending in minutes.

    ReplyDelete
  2. john7 September 2017 at 15:48

    Very useful info. Hope to see more posts soon!. seo expert

    ReplyDelete
  3. Unknown18 October 2017 at 13:53

    Really amazing blog, I’d love to discover some extra information. benistar

    ReplyDelete
  4. Anonymous27 October 2017 at 18:47

    Your blogs and accretion attracts me to come back once more on your site Crossfit Site.

    ReplyDelete
  5. Unknown27 October 2017 at 19:16

    I guess about this the best blog I have read all this hour gym pros.

    ReplyDelete
  6. Anonymous2 November 2017 at 06:56

    The Fish Tank Setups has an ultra slim design which has not yet been fully utilized on the market.FishTankSetups

    ReplyDelete
  7. ernestiriveraas27 March 2018 at 11:53

    The primary cardholder's date of birth click the blue Turn on button. Official Site By Citi became the initial financial institution to begin the digitized Smart Banking.

    ReplyDelete
  8. Anonymous14 September 2018 at 07:17

    Your blog is extremely brilliant especially the quality content is really appreciable.best mct oil

    ReplyDelete
  9. Unknown1 October 2018 at 06:37

    The stuff in the blogs blows out my mind.Qualia reviews

    ReplyDelete
  10. Unknown28 December 2018 at 05:52

    It’s amazing to visit again n again coming to your blogs the superb effort is here.password keeper

    ReplyDelete
  11. Rocky31 December 2018 at 05:21

    Hey to everyone, it’s my first visit of the blog site; this blog includes awesome and actually best info for the visitors.Loans Geeks

    ReplyDelete
  12. Unknown15 January 2019 at 10:11

    These are actually wonderful some ideas in the blog. You have touched good quality points here. In whatever way continue writing.online payment systems

    ReplyDelete
  13. Srabon Virat21 January 2019 at 15:39

    Nice to read this article will be very helpful in the future, share more info with us. Good job!TubeMate

    ReplyDelete
  14. Anonymous1 March 2019 at 11:56

    Each time I used to always check blog posts within the first hours in the break of day, because I like to get information increasingly more.click for more info

    ReplyDelete
  15. isaacball16 April 2019 at 07:28

    Nice Post.

    https://www.piste-ciclabili.com/forum/viewtopic.php?f=10&t=1704&p=44260
    https://forums.stardock.com/493995/how-to-skin-an-application-on-mac
    http://blog.airdroid.com/post/first-major-update-in-2016-desktop-3-3-0-android-3-2-0/
    https://forum.pcastuces.com/sortie_de_veille__pc_redemarre_en_boucle_-f13s12595.htm?page=1&
    https://forum.opticallimits.com/showthread.php?tid=3926

    ReplyDelete
  16. latest hindi movie video26 April 2019 at 10:33

    I really loved reading your article. It was really good work. Thank you very much! Vidmate

    ReplyDelete
  17. Mohsin Memon13 June 2019 at 10:14

    Thanks for this post and Click Here To Buy Best Cheap Laptops

    ReplyDelete
  18. Mohsin Memon13 June 2019 at 10:18

    Thanks for this post and Click Here To Buy Best Cheap Laptops

    ReplyDelete
  19. Mohsin Memon13 June 2019 at 10:19

    Thanks for this post and Click Here To Buy Best Cheap Laptops

    ReplyDelete
  20. HowTo29 June 2019 at 09:24

    Thanks for this post and To Learn Cooking By Sitting At Home

    Thanks for this post and How To Make A Tea

    Thanks for this post and How To Make Chicken Role

    Thanks for this post and How To Make Chicken Vegetable Sandwich

    ReplyDelete
  21. Rodney Janis27 September 2019 at 11:33

    This is surely a very good blog, thanks a lot for sharing such nice information here.click to find out more

    ReplyDelete
  22. nickmiddleton0105 February 2020 at 12:55

    The whole piece of online TV has changed the way wherein where we are checked. You can totally swear off the tumult of TV adverts and focus on getting the news. mediosindependientes

    ReplyDelete
  23. Startup Jobs Portal13 February 2020 at 12:42

    Startup Jobs, Freshers Jobs, Off campus drive,
    Startup News, Government Jobs, IT Jobs, Engineering Jobs

    ReplyDelete
  24. Startup Jobs Portal13 February 2020 at 12:42


    Whatsapp Groups links, whatsapp Status,
    and Telegram Channels, Telegram Groups, Telegram Guide



    100+ MPSC Telegram Channels 2020

    ReplyDelete
  25. Startup Jobs Portal13 February 2020 at 12:44

    Startup Jobs, Freshers Jobs, Off campus drive,
    Startup News, Government Jobs, IT Jobs, Engineering Jobs

    ReplyDelete
  26. Ethan19 April 2020 at 12:38

    thank you so much for sharing with us! OGWhatsApp Apk

    ReplyDelete
  27. Best Hotels in Araku24 April 2020 at 12:46

    Awesome article! It is in detail and well formatted that i enjoyed reading. which inturn helped me to get new information from your blog.
    Find the Best Hotels in Araku

    ReplyDelete
  28. modded app27 May 2020 at 21:21

    picsay pro mod apk
    turbo vpn mod apk
    nordvpn mod apk
    opera mini mod apk

    ReplyDelete
  29. modded app27 May 2020 at 21:21

    filmorago pro mod apk
    beauty plus mod apk
    hulu mod apk
    hola vpn mod apk

    ReplyDelete
  30. ashh25 June 2020 at 06:44

    thanks bro GB WhatsApp

    ReplyDelete
  31. Admin13 December 2020 at 19:46

    Padma Sadhana:- It is a very good method for patients with polycystic ovarian syndrome.  Note: While doing yoga, you should not do asanas like Naukasana, Bhujangasana and Superman pose for a long time because these asanas put more pressure on the lower abdomen.


    Best Hair Dryer in India

    ReplyDelete
  32. catalina2 April 2021 at 13:25

    Thanks for sharing, Rebrawl APK and Kinemaster Diamond APK

    ReplyDelete

Subscribe to: Post Comments (Atom)