Pages

Thursday, 18 August 2011

Social Media Brandosphere - Paid Promoted Owned Shared Earned

Brian Solis and Jess 3 have published a 'social media brandosphere' graphic that highlights five areas now - Paid Promoted Owned Shared and Earned.  The text alongside the graphic highlights that 'any combination of the five media strategies' can be used:

http://jess3.com/JESS3_BrianSolis_Brandsphere.jpg

This looks pretty and highlights a wide range of the different options available when executing campaigns, however I personally still prefer using the three general categories of Paid Owned Earned:

- Paid (which can include everything from Broadcast to Paid Search to Paid Seeding to Promoted videos)

- Owned (assets from websites to social network pages to real world items like stores and delivery trucks)

- Earned (conversational marketing from sharing videos to Liking to advocating product virtues.)


Paid Owned Earned
The media trinity of Paid Owned Earned


Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
Posted by Nick B at 13:53
Labels:

33 comments:

  1. Elizabeth J. Neal11 March 2015 at 05:28

    Instagram is fairly new within the social media marketing scene. check this link right here now On the other hand, it's relished exponential advancement because it was developed in late 2010. Unlike most other social networks though, Instagram concentrates on picture sharing, with numerous functions that allow people to apply filters to images just before sharing them on other social networking sites.

    ReplyDelete
  2. Niamh Kelly5 November 2016 at 08:55

    We are the creators and accelerators of your brand value, business network and business revenue. Social Media allows your marketing campaigns a special opportunity to come alive with your target audience, reaching them in a special way delivering personality and visibility parallel to your other activity. visit this site

    ReplyDelete
  3. historypak14 December 2016 at 12:31

    Thank you for helping people get the information they need. Great stuff as usual. Keep up the great work!!! Best Social Media Agency

    ReplyDelete
  4. jowdjbrown27 December 2016 at 11:32

    Please give some advice on how to achieve this kind of posts.
    Mobile Application Development

    ReplyDelete
  5. Ella lily18 February 2017 at 21:36

    Digital marketing tops the priority list for an entrepreneur, whether new or old for people are today aware of the fact that it is only through online digital marketing that exposure is guaranteed amidst the crowd that has made competition a toiling rat race. Internet Marketing

    ReplyDelete
  6. Richard C. Lambert9 March 2017 at 06:49

    Thanks for the nice blog. It was very useful for me. I'm happy I found this blog. Thank you for sharing with us,I too always learn something new from your post.
    real facebook likes reviews

    ReplyDelete
  7. Harper michach19 May 2017 at 00:27

    The clients are provided exceptionally competitive white label SEO packages that make them one of the key competitors in the webpage ranking. visit here

    ReplyDelete
  8. James harper3 June 2017 at 20:05

    Since a developing number of shoppers are shopping on the web, search engine marketing has turned into one of the most vital approaches to expand an organization's span. Search marketing

    ReplyDelete
  9. Ella lily7 July 2017 at 12:38

    This provides us with the first tip on the steps to take to equate and choose the best internet hosting websites from the many that we have in the market. Selecting a Reliable Web Hosting Provider

    ReplyDelete
  10. Matias9 September 2017 at 12:44


    If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

    ReplyDelete
  11. global websolution17 October 2017 at 20:15

    https://globalwebsolution.net/ was founded in 2013 by Junaid Ali It was in college where he discovered a new and better version of the contemporary brand design agency. One where a global network of independent experts share values and a passion to co-create a world where people connect deeper with the things they love. The discovery was not just a broader vision for brand design, communication.

    ReplyDelete
  12. Shawn5 January 2018 at 09:17

    Well... measurably no, yet that does not really imply that it never will. buy followers on twitter

    ReplyDelete
  13. Steve R13 February 2018 at 06:22

    From "Technical Support Chat" to "Technical Support Chat for Windows 7 and XP" you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you're not related to won't steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. look at more info

    ReplyDelete
  14. michael tom21 March 2018 at 15:15

    What your stating is completely authentic. I know that everyone ought to say the identical issue, but I just feel that you area it in a way that each and every man or woman can recognize. I also adore the photographs you set in right here. They suit so properly with what youre producing an try to say. Im assured youll achieve so several individuals with what youve acquired to say.
    instagram followers

    ReplyDelete
  15. aidentheriault5 April 2018 at 12:42

    Actually been asking for the netflix usernames and also passwords and Netflix Log In music, dramatization and motion pictures online.

    ReplyDelete
  16. Chris Thomas1 June 2018 at 17:50

    Never forget the power of social media. Use it as an edge to give you more clients. buy Instagram likes UK

    ReplyDelete
  17. Thomas Richards2 June 2018 at 17:31

    Social Media is the leading option for internet marketing right now. Use it on your edge against competitors. Get YouTube views

    ReplyDelete
  18. Elizabeth J. Neal24 June 2018 at 19:02

    Thanks for your information, it was really very helpfull.. Read More

    ReplyDelete
  19. Elizabeth J. Neal2 July 2018 at 21:32

    I have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates. agen sbobet

    ReplyDelete
  20. Elizabeth J. Neal7 July 2018 at 11:15

    Thank you very much for keep this information. marine labor agencies

    ReplyDelete
  21. Richard C. Lambert11 July 2018 at 22:10

    Thank you for some other informative website. The place else may just I get that kind of information written in such a perfect method? I have a venture that I am simply now running on, and I’ve been at the glance out for such info. Privacy Policy Website

    ReplyDelete
  22. Elizabeth J. Neal19 July 2018 at 10:45

    Thanks for providing recent updates regarding the concern, I look forward to read more. his response

    ReplyDelete
  23. Naeem Abbas26 July 2018 at 14:59

    Hey!
    I really like how simple Instagram is. I always use it for my photos.
    Buy instagram comments uk

    ReplyDelete
  24. Flack Jhonsan7 August 2018 at 07:18

    I have bookmarked your blog, the articles are way better than other similar blogs.. thanks for a great blog! buy likes on instagram

    ReplyDelete
  25. Abdul Wasay20 August 2018 at 10:31

    Hi, your blog is full of comments and it is very active”   FCPX

    ReplyDelete
  26. Janice Johnson1 September 2018 at 15:39

    Hi! Thanks for the great information you havr provided! You have touched on crucuial points! automatic instagram likes

    ReplyDelete
  27. Janice Johnson13 October 2018 at 09:34

    Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up. instagram likes

    ReplyDelete
  28. sunil kumar10 November 2018 at 05:35

    We provide a list for top asked PHP interview questions and answers to help you get success in your interview. Find out PHP technical interview question & answers for fresher’s and professionals.

    ReplyDelete
  29. Unknown30 November 2018 at 07:39

    I will appeal to the professionals from All-smm for cheating Instagram views. I had a limited budget and high demands. Yes, I am a favorite client of many companies. But on the site https://us.all-smm.com/, I found some suitable services and decided to buy Instagram likes. they did their work quickly!

    ReplyDelete
  30. S Jaden9 December 2018 at 08:47

    Social Media Marketing is tied in with conveying the equivalent steady message through the entire range of joined Social Networks. buy quora upvotes

    ReplyDelete
  31. Unknown20 January 2019 at 11:02

    Great website and content. You can also buy real and active social media fans. buy instagram followers cheap

    ReplyDelete
  32. Windows Iso Hub18 March 2019 at 07:14

    Windows ISO Hub download more

    ReplyDelete
  33. isaacball19 April 2019 at 08:12

    Nice Post.

    https://moodle.org/plugins/view.php?plugin=block_autoattend
    https://community.mybb.com/thread-216488-post-1324788.html
    http://www.juntadeandalucia.es/averroes/centros-tic/41010198/helvia/bitacora/index.cgi
    http://sde-cthsmoodle.cthss.cen.ct.gov/mahara/view/artefact.php?view=1069&artefact=2432&offset=40
    https://www.univie.ac.at/stv-biologie/forum/viewtopic.php?f=45&t=19900&p=234186

    ReplyDelete

Subscribe to: Post Comments (Atom)