Brian Solis and Jess 3 have published a 'social media brandosphere' graphic that highlights five areas now - Paid Promoted Owned Shared and Earned. The text alongside the graphic highlights that 'any combination of the five media strategies' can be used:
This looks pretty and highlights a wide range of the different options available when executing campaigns, however I personally still prefer using the three general categories of Paid Owned Earned:
- Paid (which can include everything from Broadcast to Paid Search to Paid Seeding to Promoted videos)
- Owned (assets from websites to social network pages to real world items like stores and delivery trucks)
- Earned (conversational marketing from sharing videos to Liking to advocating product virtues.)
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
http://jess3.com/JESS3_BrianSolis_Brandsphere.jpg |
This looks pretty and highlights a wide range of the different options available when executing campaigns, however I personally still prefer using the three general categories of Paid Owned Earned:
- Paid (which can include everything from Broadcast to Paid Search to Paid Seeding to Promoted videos)
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- Earned (conversational marketing from sharing videos to Liking to advocating product virtues.)
The media trinity of Paid Owned Earned |
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
Instagram is fairly new within the social media marketing scene. check this link right here now On the other hand, it's relished exponential advancement because it was developed in late 2010. Unlike most other social networks though, Instagram concentrates on picture sharing, with numerous functions that allow people to apply filters to images just before sharing them on other social networking sites.
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