Tuesday 20 September 2011

Burberry's Live Tweetwalk London Fashion show

The Burberry Prorsum Spring Summer 2012 Womenswear show took place in London's Hyde Park yesterday.  There were over 1500 guests present at the event, but the Burberry show was also syndicated live through social platforms like Twitter and Facebook.

Burberry Tweetwalk at London Fashion Week
The Burberry show was therefore 'socialised' in a number of ways:

- Use of Twitter saw Burberry create the first ever live 'Tweetwalk' fashion show, with instant backstage TwitPic pictures shared through Twitter before the models hit the catwalk.  This harnessed Twitter's new media gallery photo functionality and allowed Twitter users to see the new Burberry looks before anyone else.

- The Burberry Instagram account was also taken over by Mike Kus (the most followed British Instagram user with over 121,600 followers.)

- Burberry streamed in HD through Facebook and allowed individual Facebook users to embed the stream onto their own profiles, driving virality and further reach

- The Burberry London show was also streamed to social media users in China through YouKu and Sina

 - The new Burberry collection is available to purchase directly from the live streamed video, viewers can click the stream, order and have items exclusively delivered in 8 weeks.

The video below explains more with interviews and footage from the Burberry Tweetwalk show:

There are many ways with which social technologies can now be used to bring real-time events to life online and the Burberry Tweetwalk is a nice example of what is now possible.

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