Wednesday 7 September 2011

Posters mirror Facebook Page in real time - ZOC Max Nitra

To celebrate the arrival of new shops in the MAX Nitra shopping centre in Slovakia posters ('citylights') were created that showed replicas of the MAX Nitra Facebook page. When comments were made on the online Facebook Page, the poster equivalents were updated too.

Quirky and slightly off the wall, but another example of how Owned / Earned Media can be used to enhance Paid Media that can then prompt further attention for Owned spaces.

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