Wednesday 28 September 2011

Swedish House Mafia tickets exclusively sold to Facebook Fans

Tickets for the Swedish House Mafia event at Madison Square Garden in November and the Milton Keynes Bowl (UK) in July 2012 go on general sale on Friday 30th September 2011, however, the Swedish House Mafia have pre-sale tickets for sale from a tab on their Facebook Page on Thursday 29th September 2011 - but only to people who have Liked the Page.

Swedish House Mafia tickets on pre-sale on their Facebook Page (click for larger image)
This rewards fans, but also gives an incentive to more people to Like the Page (and receive future Page updates as a result.)  A nice example of Owned Media on Facebook being used for commerce as well as advocacy.

See for yourself at

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