Friday 16 April 2021

Paid Owned Earned - now available in Mandarin!

So my book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' has been out for a little while now and I'm very proud of the fact that Paid Owned Earned has been translated and is now on sale in Asia too!

Paid Owned Earned (Mandarin) - Nick Burcher
Paid Owned Earned book by Nick Burcher - translated into Mandarin
(front cover)

Nick Burcher - Paid Owned Earned (Mandarin)

It's amazing to see my book translated and on sale in Asian markets, but it's also a powerful reminder that the world is now more digitally connected than ever!  The pandemic has driven us into video meetings, digital TV, influencer marketing, podcasts and more and 5G will soon change everything again....  Data and digital experience are the key to effective marketing today and it's critical for marketers to join everything up.  Paid Owned Earned is even more important today than it ever has been and I hope my Paid Owned Earned book still gives insights and ideas to help show the way!  

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