Friday, 17 February 2012

Paid Owned Earned - the book [sample chapters]

'Paid Owned Earned: maximizing marketing returns in a socially connected world' by Nick Burcher (me!) is available for pre-order now with an official on sale 3rd March 2012 from real world and online booksellers across the world (see some of the links on the top left.)

The book explains the different elements of Paid Owned Earned Media and looks at how everything links together. The book aims to be a playbook for today's socially connected world and is split into individual chapters around 'Listening', 'Community Management and Content Hubs', 'Content', 'Optimization', 'Seeding and Distribution', 'Broadcast', 'Performance', 'Responding' and 'Measurement.'

Sample editorial can be read (and downloaded from Scribd and Issuu) below:

On Issuu:

and on Scribd:

Paid Owned Earned by Nick B... by Paid Owned Earned

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