Tuesday, 23 August 2011

Heineken Occasionally Perfect billboard in NYC

The Heineken billboard at Lafayette and Great Jones in New York City is 'occasionally perfect' and is a great example of Paid turning into Owned which then drives Earned. The 17th August was the first occasionally perfect moment as this Heineken poster site was used as a concert venue and staged a surprise live performance by US indie band TV on the Radio:

The crowd for the 'TV on the Radio' performance resulted from Heineken flagging it through the HeinekenUSA Facebook page and promoting it on Twitter using the hashtag #occasionallyperfect. Heineken are encouraging people to keep watching as more occasionally perfect surprises are promised!

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