Tuesday 6 September 2011

Ariel Fashion Shoot - Robots, Guns and Facebook

The 'Ariel Fashion Shoot' is a Nordic initiative that offers Facebook users in Denmark, Sweden, Norway and Finland the chance to play a game and win designer garments.

A trailer for the Ariel fashion shoot introduced the idea under the strapline 'aim, stain and win designer clothes':

An Ariel Fashion shoot case study video has also now been published to show how everything actually worked.  Going to the Ariel Facebook page allowed visitors to play a game shooting various garments with a splatter gun.  This was linked to a real life installation in Stockholm station and if the player successfully stained a garment it was then washed on site and mailed out to them.

A nice example of how an Owned Media Facebook presence can be integrated with a real world installation.

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