The 'Ariel Fashion Shoot' is a Nordic initiative that offers Facebook users in Denmark, Sweden, Norway and Finland the chance to play a game and win designer garments.
A trailer for the Ariel fashion shoot introduced the idea under the strapline 'aim, stain and win designer clothes':
An Ariel Fashion shoot case study video has also now been published to show how everything actually worked. Going to the Ariel Facebook page allowed visitors to play a game shooting various garments with a splatter gun. This was linked to a real life installation in Stockholm station and if the player successfully stained a garment it was then washed on site and mailed out to them.
A nice example of how an Owned Media Facebook presence can be integrated with a real world installation.
A trailer for the Ariel fashion shoot introduced the idea under the strapline 'aim, stain and win designer clothes':
An Ariel Fashion shoot case study video has also now been published to show how everything actually worked. Going to the Ariel Facebook page allowed visitors to play a game shooting various garments with a splatter gun. This was linked to a real life installation in Stockholm station and if the player successfully stained a garment it was then washed on site and mailed out to them.
A nice example of how an Owned Media Facebook presence can be integrated with a real world installation.
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.