Tuesday 17 January 2012

Air China Facebook checkin campaign at selected restaurants

Air China have been using restaurant checkins on Facebook to raise awareness of the flights that they run to Asian destinations from Stockholm Arlanda airport.

Check in with Air China
The solution was for the Swedish market and based around venues where people in Stockholm had already experienced Asia, primarily restaurants, which were then used as ambassadors:

Air China Checkin campaign
A leaderboard on Air China's Facebook Page then aggregated checkin's and each week two tickets to Asia were on offer for the Facebook user with the most votes.

The Air China Facebook checkin campaign has also been worked into a video case study:

Whilst it is still based around a competition, this is an interesting / innovative way of generating awareness and Facebook engagement!

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