Air China have been using restaurant checkins on Facebook to raise awareness of the flights that they run to Asian destinations from Stockholm Arlanda airport.
The solution was for the Swedish market and based around venues where people in Stockholm had already experienced Asia, primarily restaurants, which were then used as ambassadors:
A leaderboard on Air China's Facebook Page then aggregated checkin's and each week two tickets to Asia were on offer for the Facebook user with the most votes.
The Air China Facebook checkin campaign has also been worked into a video case study:
Whilst it is still based around a competition, this is an interesting / innovative way of generating awareness and Facebook engagement!
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| Check in with Air China |
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| Air China Checkin campaign |
The Air China Facebook checkin campaign has also been worked into a video case study:
Whilst it is still based around a competition, this is an interesting / innovative way of generating awareness and Facebook engagement!
Like Paid Owned Earned on Facebook at www.facebook.com/paidownedearned
Follow Paid Owned Earned on Twitter @paidownedearned
Subscribe to updates from this blog in a RSS Reader or using the email subscription box on the left.
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