Friday 20 January 2012

Nike #makeitcount Twitter posters

Nike's latest outdoor campaign features huge pictures of various Nike athletes, but also include their Twitter handles (individual addresses) and a hashtag #makeitcount.

The New York Knicks' Amar'e Stoudemire (aka Renaissance Man) features in this Nike Twitter poster, with the only words on the poster being the '@amareisreal' Twitter address and the Twitter hashtag #makeitcount.

Nike #makeitcount Amar'e Stoudemire
Nike Twitter Poster Amar'e Stoudemire
In late 2011 the Mexican soccer team Jaguares de Chiapas featured Twitter addresses instead of player names on player's shirts:

Mexican soccer players have Twitter handles on the back of their shirts

but the Nike Twitter posters are (arguably) the most prominent promotion of individual Twitter handles (Paid drives Owned) and a Twitter hashtag (Paid drives Earned) to date.

Related posts:

Twitter hashtag promoted on Sharp TV football sponsorship idents
#Horriblebosses Twitter hashtag on TV ad
CKOne Shock use Twitter hashtag on TV ad
#myextrahour hashtag used by Europcar on outdoor executions

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