Wednesday 1 February 2012

Absolut Truths augmented reality packaging and app

Absolut vodka have released a new augmented reality iPhone app called 'Absolut Truths.'

Users install the Absolut Truths app to their iPhone and can then scan an augmented reality marker from either a bottle of Absolut (a so called "neckhanger") or from the Absolut Truths website.

Absolut Truths augmented reality experience
Viewers are then able to see different images of Århus (in Sweden),  allowing users to 'browse through the wheat fields of southern Sweden and the One Source where every drop of vodka comes from.'

The Absolut Truths app can be downloaded from iTunes here (link opens iTunes) and a video of how it works is on YouTube too:

Absolut Truths is another nice example of how the real world can be augmented through digital content and also illustrates how mobile / mobile apps can bring (Owned) product packaging to life.

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