Wednesday 15 February 2012

Interactive Ricky Gervais promotes BBC iPlayer (Global)

To promote the fact that the BBC iPlayer is now available as an app to download outside of the UK (available in Europe, Australia and Canada) an interactive Ricky Gervais has been created!

Interactive Ricky Gervais to promote BBC iPlayer
Internet users can 'Rub his face', 'Click and Drag' or 'Touch His Neck' while he delivers various thoughts at

The interactive Ricky Gervais is part of a larger campaign called 'Touch The Stars' designed to promote the wide range of content available through the BBC iPlayer (Global) app and is an entertaining way of using Owned Media to build deeper engagement around the TV and online display advertising.

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